The Etheruem developers propose a change to invalidate the hacked Ethereum. If you do not agree with them, you do not have to run the hard fork.
And thats exactly what we did! Thats where ETC came from.. Its the true decentralized Ether, and the best part is we shook off the "cult of Vitalik" in the process. Win win!= Keep our original coins AND stay decentralized AND Piss off the Cult. Life couldnt be better.
The Ethereum Foundation and the Vitalik and friends still own most of the ETC. If you help ETC, you help them.