Although ICONOMI haven't launched, I fortuitously found an article taking about new ICO will start soon with the same idea of ICONOMI, even they chose a parallel name (fundonomy), see this article:
http://coinjournal.net/decentralized-crowdfunding-platform-fundonomy-alpha/I don't think they will succeed, because they can copy everything, but they can't find a team like ICONOMI team.