...The point is ETH is just at veeery early stage, and building a company on something so unmature is just unreasonable.
....
Point of using NOW eth is simple high liquidity you get ETH you sell it fast with low cost.
ETH is just for dividends and distribution ICONOMI. If in future some system will be faster and have more liquidity ICN will move to it.
Now there is no real alternative .
COINPRISM does a great job re: token distribution & dividends but it's on top of the Bitcion blockchain