So I was recently offered some ICO tokens(?) as collateral and buy/sell.

I am unable to understand:

1- Investor perspective when giving bitcoins to projects(such as ICONOMI) which in their documentation give NO details.
    Or am I not reading this correctly?

2- Once it gets into tradeable mode, valuation model? I can't see half of the offer documents making sense of why they are a value proposition

3- Average age of investors in these projects.

Thanks