I don't know if it's really trustful, anyway I wish you good luck with your new coin.
I just don't think it's a good idea to trade BTCs into a strange new coin, we don't know if it will be successfully or not and Bitcoin we know that values a lot and will values more soon in the future.
That's what ICOs are all about, you buy the proposed coin with either BTC or fiat and sell at a higher rate once it gets to the market.