The owner of Pedro's Peter Lawrence saw the potential benefits that Bitcoin could bring to his business. Lawrence said, "With Bitcoin we will be able to lower our transaction costs. It's perfectly suited to our type of business where nearly all of our reservations are taken online or over the phone."
Yes, travel is one of the "high risk" merchant account categories in which they aren't paying 3% rates, but instead much higher .. 6% and up even. So this makes perfect sense! Additionally, now Pedro's is one of the first to offer it so they'll get additional publicity (and likely revenues) just for being a bricks & mortar merchant that accepts bitcoins.
High Risk Merchant Accounts -
http://bitcointalk.org/index.php?topic=73694.0