I was just surfing the zeronet and found this
Interesting
Thats the kind of grass-roots support that make Monero awesome, there is no need for marketing, the product (coin) is good enough it promotes itself.
The problem is the number of people aware of Monero is still very low and thus the coin is still in infancy state. I am not saying Monero should be marketed to the general public but the community is still very small and in order to grow bigger in terms of market cap the coins need to be purchased and new money poured in Monero.