no matter how many times, i still read it as incest

Probably a testament to you and your mind more than anything else.
I still think it's a great name that fits the concept perfectly. Works on a lot of levels. The "incentivize" angle and even just the "cent" that suggests coin and money.
In any event, silly to get on here and troll the name in a way that's already been done many times. Not going to change a thing.