I agree that all company are interested in profit.  May it be bitcoin or fiat, there is nothing else in their mind but profit.  And these businessmen are smart too; others are clever enough to make a profit even if everyone else thinks that it is a loss.  But you need more than a concept to persuade this kind of people.  You need to show all the technicalities and proof, the pros and cons.  The add-on financial investment and the impact on their business if they adopt bitcoin.