... while it looks pretty on the screen (and it captured the interest of some females and those one or two degrees removed from the male cryptonerd) ...
Note still a looong ways from capturing the typical mainstream person who has no (even 2nd degree) relationship to crypto.
To get the mainstream market interested, you can't possible be expecting them to blog or even curate.
Mainstream people don't use social networks to blog nor to curate. Duh. Common sense thinking like this is I think what cryptonerds lack.