Because, they want to increase their income.

How they are increase their income just to increase and use many wallets? i think it is not their purpose maybe they are using many wallet because its security purposes just like other said here.. they want anonymous their real wallet address.. since even we know the address or publicity of address if you wallet is secured it can not hack by others .. unless if they are made a program that can generate private key for your address.. so i think it can help you to protect your real wallet..