interview publish on October 15th: We will be announcing a new product next week with a fuller description.
so today is the last day of the week.
I doubt they'll announce anything on a Sunday, though I'm actually not sure when "next week" was meant for. It's poss Tiana thought the interview was being published a day or two later, so corrected herself to reflect that. Or an editor could have changed "a couple weeks" to "next week" if he/she thought the same thing. Could be a missed "deadline" if they don't announce today, but the wording/intention isn't 100% clear to me. It's further not even clear whether "the week" begins on Sunday(calendar) or Monday (work).
Anyway .... my guess is the announcement will come tomorrow/Mon or Tue during the Money 20/20 panel.
I honestly don't think they would announce it at 20/20. They are in track 2 from 5:00 - 5:50pm with five other speakers. So Peter Kirby will probably have around 10 minutes to do his talk. Factom is better off explaining what they do during the talk than to launch a new product to a crowd who may or may not have any knowledge of Factom (yet).