Almost 400
BTC invested and no one willing to buy more even lower then ICO. That's not a good sign!

Price will rise when people actually start using JWL often in game.
The game should only use JWL ^^
How do I sell my things for JWL ? On the auction house ? ( if there is one ) I have asked someone this before but it got lost in the thread.
Since Chris already answered your question I'd also add that if you have game related questions you will probably have an easier time getting them answered (or perhaps they've already been asked) over at