Reading through this I tend to think stick with the plan rather than burn anything. I am hardly knowledgeable enough to know the effects of burning or not but to me a resource for marketing and promotion of Espers seems rather needed at this stage. The coin must be known about, does that not go hand in hand with usability and liquidity, value even?
As the hard work of the developers is added to Espers these new features must be promoted to attract new users to the project bringing along with them strength and life to Espers.