Factoid is not a stock. Stop treating it as such. It's more like you a pre-purchasing at a very nice discount "possibly" subscription that you are going to resell in the future for the expected value. The more people use it the more valuable your prepurchased subscription are going to be. It's like if a Cable provider sold you 10 000 pre-purchased accounts 40 years ago for 20c and they are now 10x-100x that...

Let them do their job.