Every coin and their clone is falling due to the Zcach hype launch. This isn't about Synereo being a scam. Look around you. Everyone is in the red.
AMP isn't a coin. It's a meta-coin. I also have a meta-coin coming out. Synereo looks like the most promising open source code so i'll also be using that code to swap my meta-coin over to it's own blockchain, smart contracts and content delivery network.
There should be a good chance we can have a shared identity system between our dapps if we both use almost the exact same code w/ different meta-coin swaps.