Kind of dumb, IMO. Why get people out of Bitcoins, if the whole point is to encourage adoption?
We need more people using Bitcoin to exchange value, not more inexperienced traders who panic sell on every little downturn. If they sell and then see the price continue to climb, they will give up trading and either buy and hold for the long term or buy only when they want to spend. Both of these uses are better for bitcoin than traders without the experience needed to stabilize the market.