Well, yes... technically; Iconomi.net is already an exchange.. Eros-ETH.
...and offering a debit card will do the same thing... ETH/ICN/ICNX/ICNP to debit swipe or atm would be an exchange...
The addition of Euro framework would compliment Kraken, while the addition of American framework would strengthen Iconomi.net... or at the very least "partners" of some kind.
and yes the platform is asset management fully exchange-based entry and exit into and out of the managed funds using crypto's, Euros, and hopefully USD in the near future besides just within Kraken.
It wouldn't be a "management platform" if you couldn't "Manage" the assets, right? hehe
and nobody else will be listing the ICNX or ICNP... that will be exclusive to the platform.
It would be all fairly standard to add other trading pairs like ETH-ICN, BTC-ICN, BTC-ETH and other pairs; all of which will help drive the ICN token value up from much of the fees being distributed in dividends.
This is what makes the gathering of ICN tokens a must for me. I love the thought of owning a portion of an asset management platform! Success means a LIFETIME of Dividends.
Also, most people don't realize what happens when you compound your APR and total dividends on a weekly basis, which is what my plans are ofc.  

edit: I'm not saying it will happen, but If Iconomi should join forces with Kraken, they would instantly become a serious entity to reckon with in the crypto-world.
An SEC filing also isn't out of the question. There's a first time for everything. Notice too that Gemini is trading Bitcoin on Wall-Street.  Once Gemini finally gets their guidance/framework from the CFTC for Futures trading, there will be several more lining up on that train, you can count on that. An entirely new market is about emerge on Wall-Street and they know it, so they are being cautious.