Its an example of (apparently) brilliant marketing and how mob mentality works.
99% of the people buying/ trading, mining have no idea about any of the technical aspects,
they only care about the hot new coin and a chance to make a few dollars.
It's kind of a sad comment on the state of the market actually,
but I guess that's human nature. (The desire to make money at whatever cost.)
People who lack the desire to make money at all costs are typically poor.. I know, I lack that desire. I also lack the skillset required to fully grasp the tech bhind this and many other coin. I do understand digital electronic hardware though, and this is a great way to become immersed in maintaining and modifying current computing gear :-D