Factom does care about FCT investors. Evidenced by the CEO Paul Snow and another member coming out and posting on these forums  in response to all of this  on a Saturday.  IMO I wouldn't  doubt as they discuss this,   they will be putting out more by- monthly  general updates to keep everyone abreast and combat this type of minuplation.
Of course they care. But usually they don't speak much about the market and they don't make marketing for the market - but they deliver. I've always seen exactly that as indication of professionalism, because I don't trust teams who show clear intentions to hype the price. But it's good that they cleared things up today for those who maybe really were concerned because of the intensity.