Keep some and spend some. That should be our motto here to make bitcoin more inviting to everyone. Merchants or even investors. Even those online shops would open up a bitcoin paying method if they would see it could really be used as transaction method.
Waiting for those merchants or stores online to accept bitcoins as everyone else must be eager to spend their bitcoins online easily without using any third party like purse.io etc, because if we earn bitcoins we should have places for shopping with them also which would make it even better for the community.
The only thing bitcoin is missing at a moment is that it cannot be used everywhere as we use our fiat currency or credit cards and that is a big obstacle in making bitcoin more popular worldwide, but once we find more places to use them or spend them its pretty sure that bitcoin will find more users who will start using it.
Yeah, not all companies can convert BTC to Fiat instantly. And not all companies are accepting Bitcoin as payment. But, that's just for now. When bitcoin continually grow. Many companies will recognize its importance and potential and they will tend to accept it and we can now use it for our everyday living.