Where I live for an example, very few people heared about Bitcoins. But they aren't interested on it anyway, they will say it's a hard method to earn money, or that it's a fraudulent method to earn, bla bla bla... So, I just go by myself and don't lose much time with others. Some people are living on old days yet, they don't want to see the real benefits the internet is promoting to us with BTCs.
Its not their fault actually, they have never changed their way of life until now so it would probably be hard for them to accept a change in their way of living which is accepting or using bitcoins, that is the reason why it is hard to convince a community or an environment about bitcoin and promote a business regarding bitcoin infront of them.
It will take much long for bitcoin to make a certain impact on people's lives and then you may expect people to accept it more. However I think people are very cautious about their money and dont really trust the coin much due to previous attempts of ponzi scams, scam cloud-mining sites and other illegal stuff. It is difficult since the first impression has been bad and will take some time and effort to overcome.