Atoms. In relation to Atoms based crowdfunding you acknowledge that your contribution (whether financial or otherwise) does not entitle you to any rights, including any ownership, control or intellectual property rights. Atoms is not a company share offering, but a loyalty and services program specialised to work within the Ionomy.com platform to reward its loyal members and help fund the development of the Ionomy.com services.
ref:
http://archive.is/IxsVs#selection-1081.0-1083.426actually you dont own anything

all that word play is meaningless when the public perspective is what it is. everyone is expecting returns