I think that every mid-rich family has gold in their house and bitcoin is not much popular most of cases.
What I prefer more is the digitalized things and in this case bitcoin as is easier to maintain because i hate to hold physically like gold.
Maybe gold is safer to hold but I consider bitcoin because It can be stored online or offline on hardware wallets.
The advantage in holding bitcoins is that you never know to what level it can grow in future and it can even reach to the moon giving us the best returns on our investment and that may not be possible with gold as gold will not go higher after a certain level but there is no limit when it comes to bitcoins.