Re: [ANN][ICO] Incent: The first universal, merchant-backed loyalty platform

hey karl! obviously real market integration is crucial to the overall success of Incent. As the company is based in Australia as I understand, do you guys have detailed plans on how and when to expand to europe / states / asia / south america already? my guess is, that if Incent is successful in Australia and makes some waves, it will not take long for similiar projects to pop up elsewhere ... or are there even any competing efforts so far you got aware of? I'm sure somebody else had the idea as well already Wink

Thanks in advance!

Hey buddy! The greatest advantage of Incent is it's open value meaning that people can redeem it for rewards, sell it on the market or transfer/save it.

Imagine if there is a company in your country and it's the only one. The company could still participate in Incent and distribute rewards to its customers. They will then be able to choose how to use their tokens, be it for redemption at this exact or another company in the network, market selling or transferring/saving. Surely, if it's the only company in the respective country, the user won't have as many possibilities to redeem his tokens as in Australia for example. Nevertheless, there might be participating companies in Australia who'd deliver their products to other countries as well. Additionally, there will be businesses in the network offering online services so the customer's location doesn't matter at all. If a user can't find what he desires, he will simply hold his Incent or sell them (both ways he received his reward). As you can see, geographics do matter, but only up to a certain, really limited extent.

I also pinged Rob and hope he will elaborate more on your question.

thanks a lot for your fast response Karl! I guess I should have been more detailed Wink

As the key for Incent's success is merchant integration/merchant offering Incent to their customers, I'm wondering if there is, or will be a "salesforce team" trying to find merchants outside of Australia to get more merchants to offer Incent?

A salesforce is definitely on the roadmap but not this side of Series A. In the first instance we need to demonstrate a market fit - which means making clients 1 -10 really happy with the product. Remember, every merchant client puts Incent into the pockets of all of their customers and reflects demand back onto the underlying market for Incent every time any of them transact. So Incent doesn't need to scale globally, immediately, to have massive utility to merchant clients, their customers and all holders of Incent, wherever they are and whatever their niche. With this in mind attempting to scale globally from launch would, in our view, overwhelm our team, create a lot of noise and waste resources. Having said this, every tool we build along the way will be open sourced in order to enable devs everywhere to build custom implementations on Incent. This is the beauty of Open Value.

RW.