BitCoin ATM's are a great way to introduce Newbies to the Crypto-currencies that will slowly takeover online / digital transactions.

Is there any word on whether or not these BTC ATM's will be rolled out across other service stations under the companies corporate flag or is this a one off in the local market?

The SMS verification takes a little bit of the shine off of the anonymous allure that brings people to BitCoins, however, as time goes on people will either shrug and provide the information, or it will become so routine that it'll be dropped entirely.