We're currently actually uploading/editing the latest Jewels Talk where we focus on our monetization plans for the mini-games, Heroes and Rebirth. Once this is uploaded, I'll post the link.

The video also goes into our plans a bit on the notion of PR as others have brought up. Our first point of advertisement / awareness for Jewels will be centered on the mini-games we're developing as well as Heroes. While we currently do have things we can show for Heroes (screenshots/videos from in-game) we're really waiting on being able to demonstrate functionality from the mini-games so we can get the most out of our PR. It goes a long way to show relevant pictures and videos to what's being developed rather than abstract art that may look nice but really has nothing to do with the product being developed.

Also, when we were reviewing the video we noticed we forgot to mention how monetization will affect the burning of Jewels. To clarify on this for Heroes, it will be using a burn mechanism similar to what we have planned for the mini-games allowing all JWL holders to directly benefit in value-increase. In other words as the house wins, so do JWL holders also win . We'll have specifics on this when the first mini-game is officially launched into production.

https://www.youtube.com/watch?v=JC-EMzEQBpk&feature=youtu.be