Hoping this will be of interest to the community...

https://medium.com/@incentloyalty/driving-demand-for-incent-from-the-off-c97c7cc1afc8#.tziqjnoh9

@Cassius has done a way better job of explaining our philosophy here:

http://bitscan.com/articles/incent-rolls-out-ico-deposit-technology-to-waves-community-project

Enjoy,

RW