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With MegaUpload2 succeeding in its crowdfunding campaign, it vs set an end of January launch date. This is going to be the first undeniable use case for mainstream users. Anyone who wants to download from MU2 will need to have at least a buck or two of Bitcoin.
Finally Yours will bring it home. Content creators will monetize on this platform and content consumers will be forced to buy Bitcoin to continue consuming their content. Yours will kill Q&A services like Quora, digital marketplaces like Shutterstock and likely many other business types we can't quite determine yet.
I don't think megaupload2 will have much impact on bitcoin price, as there is lot more competition in the field of cloud storage and situation have changed a lot than few years back when megaupload used to dominate the whole cloud storage market.
Yours still is a concept, there is brave browser already for content creators to monetize their platform but they are still lacking to get any momentum.
However it is true that adoption of bitcoin will increase over next few years and we shouldn't speculate that adoption will be instant, it will require lot more time.