It's not going to oblivion, market is regulating , at the moment like Zcash it's a pure speculator coin there is no real usage for the coin besides trading, Windows wallet is in the works & Road Map & Marketing.
It will be a long road ahead.
Just devil's advocate, Darkcoin went to like a 60 million marketcap just based off a Wired article in 2014, so yeah if a right formula can be found in marketing then it can definitely go up without real world usage.