Let me explain,
-Team X hypes about the new product being launched with capabilities of it taking you to Mars.
-Team X plans to launch only 100 copies of this self operational Mars touring machine.
-Without seeing or using the machine,all the rich brats pre-order the machine as they had ample of cash to invest and they look at it as an opportunity to re-sell their limited edition product to other rich brats.
-Reality,machine was never launched.On Further investigations machine didn't actually take anyone to Mars,it just gave them a virtual tour.500 more machines were produced.The prices fell,other 500 rich brats invested in the limited edition virtual mars tour machine.The vicious cycle continues!