Few thoughts....
I am a little irritated that we have not moved from ICO to an actual coin at this point. I understand that a large project is currently being prepared for release but a step as small as going from test net to a live block chain with the rewards system in place is a must at this point. Developers have already proven a working wallet in test net phase.
Personally I would release the coin without addition from larger exchanges for initial launch to allow people to sell / buy in small amounts initially and allow the demand to grow naturally into larger exchanges to prevent an epic dump. If I had a working wallet I for one would have significantly more faith in this coin and would potentially even place buy walls in the networks where heat is currently listed.
As it stands right now... I am pondering writing off this chunk of my portfolio and simply considering this investment a lost cause.