Giving the coins away for free with airdrop was a bad idea.

What else do you expect, people hop in for a free goodies, support it a little and then dump it in a sign of profit. The actual community will be the one who bought it.
Well at least you had some sort of support and a little bit of promotion.
Anyway rather than regret why not cater your true supporter and release the next roadmap or promote the current one. After all you have already built a community around the coin.