Yes it is. Because of rapidly increasing of price of the bitcoin people are now more interested in earning it. I myself, wants to earn more
because I know the price will increase more in the future.
It is the common interest of all traders to buy when prices are low and sell when prices rise in order to make money and get rich

The main attraction for the traders is the fluctuating price and thus it continues to fluctuate even more. This makes bitcoin more attractive for potential traders and eventually more people begin to use it.