They are putting a lot of money into advertising as far as I can see. I dont know if I would trust them just yet. A lot of ponzi schemes can sometimes look legit at the start. I'll be following them to see what happens.
I think they are following the step of Waves in terms of marketing. Too much advertisement less work (that was for Waves). It is early to tell if this coin will be the same as waves. pure media / social media exposure and less time for development.
Fancy name. Fancy website. Fancy whitepaper. Fancy team with fancy pictures.
What could go wrong?
A little bit too fancy i guess, if the would spend less time on marketing and more on support and actual service it could be a thing.
But as i see it now its nothing special, just one out of many in the big sea.
before and during ICO is the best time for marketing since they are asking for funds from people. But I hope they spend more on the development, and the support and actual service of their project.