On Nov 25 there was about 260 BTC invested. So reputation of project is sold for 332.148 - 260 = 72.148 BTC. I would tell - even less, as many people were waiting towards end of ICO to make their last investment, so they would have invested anyway, regardless of bonus.

So the reputation was sold for about half of that: ~30-35 BTC! Pretty cheap, Mr. Oshchepkov (or Mr. Malley?, not sure which one of you is the author of the great marketing idea), pretty cheap. Well, girls on the street are selling themselves even cheaper, so... why not