Does the google graph scale probably? If the 2011 peak was 45% of the 100% we have now it only means a little more than a doubling.

If we correlate that with a price that now is 3-4 times higher than 2011, we are seeing people buying for 1.5-2 times as many Dollars per person as in 2011 around the peak!

That translates to less time spend by new comers considering if Bitcoin is a viable option as an investment before buying in.

So in some sense we have moved on not only in numbers but also in perception. The mental entry barrier is smaller this second time around.