Some of these comments are just ridiculous, way too many noobs getting involved in mining.
Yes, Claymore V9 will make ZEC price go up! ZEC Difficulty will go down! Zec block reward will also go up! Because that's the way it works.
Everyone is a Newbie sometime
V9 will increase Network HashRate > Difficulty will go up
Mining software has no affect on Block rewards this is controlled by Coin Developers Algo
Price is not directly affected by the mining software. It is purely Supply and Demand, If you are willing to sell your coins CHEAP someone will buy them cheaply...