Attempting to build an illegal business off of piracy (profit on other people's work). On top of being illegal, this is incredibly shitty to do. Movies and shows that people love are extremely expensive. If you want to enjoy their product, you can cough up the couple bucks a month a Netflix or HBO account costs.
Are people really that stupid that they would trust a pirate with their money? Thankfully it appears not many based on the ICO address.
To sum it up: Not going to bother with a longer review seeing as how little information is provided in their OP, and how straightforward it is: investing in illegal businesses will never end well.