Hello.
To Sour Thunder,
Advertising Campaign is what Lutpin manages. It is not in his hands if the project/coin/site succeed or fail in due time. As answered by him, there are factors(several of them really) aside from advertising that can make the project/coin/site a success/failure.
Lutpin and Yahoo are dead-serious in their jobs as managers. I see posts of both of them from time to time as I scan for quality reads. If ever the project/coin/site that Lutpin managed did not go very successful, he still did his task .