I believe these may lead to spread awareness on bitcoin to next generations. That is really more welcoming initiatives as targeting young people might result in effective promotion. For example if student may ask his father doubts on bitcoin even that father first time does hear the word 'bitcoins'. Still he needs to google and explain his child.
You are right there are a lot of potential growth when spreading bitcoin with young people. In my opinion bitcoin is the digital currency and it will be more perfectly suiting to young generations.
When a school will have an announcement about bitcoin acceptance for their fees, a student will definitely ask his father "what is bitcoin". That is the first step we all look for.