Produce a POW coin with fair launch protocol and then token swap on exchange later.
POW is not suitable for the average user and will give advantage to the guys with big mining rigs. And the power costs in my country is magnitudes higher than in a lot of other countries (which prevented me to have a mining rig in the first place).
IMHO there is no 'fair distribution', I hope we can just achieve a wide distribution, that would already be a success.