They have a good marketing team and budget,they know that awareness is a key factor if people continue or persistently being seen,they will get curious or will treat it as a good service provider or product,just like what you saw in a tv commercials,they keep repeating it over and over.
I concur~ Starts getting annoying after a while.The illogical part is,they don't even have a tag line of what makes them special.The simple project name doesn't say much about it which restricts me from opening the links.
I saw a tag line in one of their adverts and it was "The Uber of Time", and yes it's already been pointed out to them that, the use of "Uber" may cause them complications later on so, they're probably trying to come up with a new one.
The thing that's really got my attention is that they're backed by the Edway Group, which is a big company in Australia. So, out of curiousity/safety, I tried reaching out to Edway Group looking for a confirmation from their side. Still waiting to hear from them. If it does confirm, I'll be one of the first to buy "TIME" on the 15th.