Steem's MCap has been falling since that run up, though. One could say this is due to the market finding lower value in the what they provide. Without innovations, you'd be splitting that portion with them at a rate that's probably 1:10 at best with equal tech. Unless there's a substantial and tactile improvement over the Steemit system, one may expect parity would only be reached if Bela was in a separate market (making comparison less meaningful).

So let's say Bela accrues 10% of Steemit's marketcap (currently ~$44m, so let's say Bela gets $4m) over the course of a few months. Obviously this is a considerable amount of increase in value and inflow of money but what are the plans for the coin if it doesn't even get close to this? What's the plan if it sits at $1m or less over that same period?

To lay your business plans down on the assumption that the coin's going to just rocket in value is a bit strenuous at best. Just wondering if and what the more realistic motions forward are (or at least the next-worst-cases). There's also the possibility of hostile attacks a la Ethereum; how you intend to handle such a case will be of critical importance.

Also, the investor information is rather lacking. You have found the iceberg and mapped a tip with the pdf, but sophisticated investors looking through the information are going to very, very quickly be turned away if the only thing is a pdf that uses projections of moon-hood. Any coin "could" moon, and while I understand the idea of increasing the value through providing a product and tying it to the coin, the details of this are also extremely unclear.

Any money manager worth his salt is going to turn away from this vague treatment of the value of the stuff they're actually paying for and a lot of questions come to mind quickly: Are these coins meant to be a form of stock in this Belacam project? Is the Ambia Fund independent of the other coinholders, and just a group of people who bought up the coin while it was cheap and are seeking to profit on the management and revitalization? What is their role in all of this and what is the relationship/interaction between them (and other independent groups that want to do the same thing with Bela, or another competitor)?

Hopefully this elucidates some of the concerns.