There is still a lot of ambiguity here.
how much is the bankroll after ICO? How much of the funds go towards development (sportsbook, poker?) and marketing?It already means the coins are mine due to the fact that it is the company you are buying a share of from me.
Eh?
The coins belong to the company. OP and all your (other) statements clearly imply this.
Shares:
BetKing will create 100,000,000 tokens (100 million) to represent 100% shares of BetKing.
No new tokens will be created.
30,000,000 (30%) of these tokens will be distributed to investors at the end of the ICO.
How are there so many uneducated people in here?
Depressing, isn't it!
Yep

Not very professional no, but neither are people like RichGang are they? I should also not post when I first wake up

RichGang isn't doing an ICO.
I've explained this already but here goes.
The full amount raised will be used for bankroll. 2000 coins in the bankroll if target is met. 1-2x kelly seems reasonable for a 20-40 Bitcoin max bet.
When we pay for anything else like marketing, server etc that comes out of the bankroll. Any profit/loss on dice game gets added/subtracted from bankroll.
There isn't a clear marketing/dev plan yet as it depends on how much is raised and what we decide to prioritise first.
I said mine yes, in reference to RichGangs scam accusations because I could have legitimately listed the ICO as me taking 2000 Bitcoin, paying myself all of it for the troubles and work so far and then everyone else gets dividends off an already successful business.
However I stated that it would be used as capital instead in the company, of which I own 70% of.