Have you thought about partnering up with someone who can do the marketing?  If it sparks interest let me know.  I am curious to see where the bidding goes to as well, I will be making my bid later on. I think this has the potential to make a good size profit.  Who currently works on the maintenance of it?  Also where is it hosted and how will you transfer the site?  Do you offer support making sure it is set up properly on a new server?