Shares:
BetKing will create 100,000,000 tokens (100 million) to represent 100% shares of BetKing.
No new tokens will be created.
30,000,000 (30%) of these tokens will be distributed to investors at the end of the ICO.
The remaining 70,000,000 (70%) will remain in the ownership of BetKing.
We may offer some of these shares in future to potential new staff or contractors as bonuses.
It appears, as per OP, Dean doesn't have any stake.

Investors own 30% of BetKing. BetKing owns remaining 70% of BetKing... Do the math!