They have been preparing for this ICO since long time, I can see their paid ads on facebook, in addition to tens of articles has been written about this project, some of the articles posted on very famous sites, but they have no social campaigns, maybe they do not neet them. After I checked their roadmap and whitepaper, I think they have good things to introduce, they may become well-known name in the crypto world like Ethereum, Monero, Lisk, ICONOMI....