I think success of Wings highly depends on success of Iconomi. Let me clear my opinion.

Lately there are a lot of ICOs who are searching for few million $. And as we can see just few projects got 100% amount they were searching for. So it looks money supply for ICOs is sometimes (too) short. As Iconomi will become entry point for new FIAT money it will be able to bring tons of it into crypto. And if they succeed with it then this money will be searching for different investments and one of them will surely be ICOs. And if supply will be way above demand then Wings will profit a lot from it because it will be, in a way, entry point to gather crypto money for projects. So I think Wings and Iconomi are natural partners in crypto and thats why I think they invested into it. And I really hope they both succeed because that could push crypto into new highs