if i were the asic maker, i would use the devices to mine coins first, and not ship out the devices until the hashing difficulty is much much higher.
why sell the gold egg laying hens?
Avalon have decided to do exactly that with their next batch afaik...
And even if BFL was shipping in the near future, they would be much less profitable than what the "buyers"(pre-orderers) anticipated, considering their exaggerated power consumption.